News & Stories
Company messages are written and verbal statements that describe what you do and how you’re different.
January 10, 2021
Today, there is a never-ending flow of “content” and “thought leadership” available for B2B Companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. Very often, however, content is created just for content’s sake, without a strategy to engage the right audience or track and measure its success....
June 4, 2020
A marketing campaign is a series of touchpoints on a key message to your prospects to help them recognize your brand, your message and respond to your call-to-action.
May 27, 2020
Most business people agree that good planning is essential for success. Even so, it is surprising how many companies don’t create a thorough marketing plan to generate and manage their customers. Your marketing plan keeps the team focused on your specific goals — and it’s a critical resource for the entire firm. A good marketing...
May 17, 2020
When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Price is one of the classic “4Ps” of marketing (product, price, place, promotion). Yet at many B2B firms, marketing isn’t involved in pricing strategy. Linking your pricing strategy to your value proposition maximizes revenue and...
May 7, 2020
How do you sell to your clients? Are you selling to them in the method they prefer? Distribution channels are the way B2B firms sell services to their clients. You can evaluate a new distribution channel or improve your marketing at any time. It’s especially important to think about distribution when you’re going after a...
May 5, 2020
What is it that sets your company apart from your competitors? Competitive positioning is the foundation that all your sales and marketing strategies are built. Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape and focusing your company...
May 4, 2020
Your brand strategy is the entire experience your clients and targets have with your firm. It is what you stand for, a promise you make, and the personality you convey.
May 1, 2020