News & Stories

The Rethinking Marketing survey offers key insights into how today's marketing departments are handling current pressures.

Your website is more than just an interactive brochure -- it can convert visitors into prospects and clients. It’s an extension of your brand and an example of the quality of work you do.

Marketing as a small firm is harder and more complicated than at a larger company. Listen to this panel as they discuss the challenges and opportunities many companies face.

Watch this panel discussion by leading accounting CMOs on Marketing tech and trends: How to use marketing technology to create measurable revenue and actionable results.

Sales and marketing materials help to educate, communicate and reinforce your message to your audience.

Company messages are written and verbal statements that describe what you do and how you’re different.

Today, there is a never-ending flow of "content" and "thought leadership" available for B2B Companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. Very often, however, content is created just for content’s sake, without a strategy to engage the right audience or track and measure its success.

A marketing campaign is a series of touchpoints on a key message to your prospects to help them recognize your brand, your message and respond to your call-to-action.

Most business people agree that good planning is essential for success. Even so, it is surprising how many companies don’t create a thorough marketing plan to generate and manage their customers. A marketing plan is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results for a period of time.

When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Linking your pricing strategy to your value proposition maximizes revenue and profits.

Distribution channels are the way you sell your services to your clients. You can evaluate a new distribution channel or improve them at any time.

Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It helps to create your market position and define your brand message.