News & Stories

CREATING OR UPDATING YOUR WEBSITE

Create or update your website
Your website is more than just an interactive brochure -- it can convert visitors into prospects and clients. It’s an extension of your brand and an example of the quality of work you do.
September 2, 2021

Marketing As A Small Firm | Accounting & Finance Show Americas 2021

Marketing For Small Firms
Marketing as a small firm is much harder and more complicated then for a larger company. Join this panel as they discuss the challenges.
June 2, 2021

Marketing Tech and Trends | Accounting & Finance Show Americas 2021

Marketing Tech and Trends
Watch this panel discussion by leading accounting CMOs on Marketing tech and trends: How to use marketing technology to create measurable revenue and actionable results.
June 1, 2021

MAKE AN IMPACT WITH YOUR SALES & MARKETING MATERIALS

Impact With Your Sales and Marketing Materials
Sales and marketing materials help to educate, communicate and reinforce your message to your audience.
April 2, 2021

CREATING COMPELLING COMPANY MESSAGING STATEMENTS

Compelling Messaging Statements
Company messages are written and verbal statements that describe what you do and how you’re different.
January 10, 2021

HOW TO CREATE KILLER CONTENT AND MEASURE ITS SUCCESS

How to Create Killer Content
Today, there is a never-ending flow of "content" and "thought leadership" available for B2B Companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. Very often, however, content is created just for content’s sake, without a strategy to engage the right audience or track and measure its success.
June 4, 2020

REACH YOUR TARGETS USING MARKETING CAMPAIGNS

Marketing Campaigns
A marketing campaign is a series of touchpoints on a key message to your prospects to help them recognize your brand, your message and respond to your call-to-action.
May 27, 2020

SETTING YOUR MARKETING PLAN TO GENERATE REVENUE

Marketing Plan to Generate Revenue
Most business people agree that good planning is essential for success. Even so, it is surprising how many companies don’t create a thorough marketing plan to generate and manage their customers. A marketing plan is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results for a period of time.
May 17, 2020

PRICING: CONSIDERING YOUR SHORT-AND-LONG-TERM GOALS

Pricing Goals
When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Linking your pricing strategy to your value proposition maximizes revenue and profits.
May 7, 2020

ARE YOUR DISTRIBUTION CHANNELS WORKING?

Distribution Channels
Distribution channels are the way you sell your services to your clients. You can evaluate a new distribution channel or improve them at any time.
May 5, 2020

SET YOUR COMPETITIVE POSITION IN THE MARKETPLACE

Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It helps to create your market position and define your brand message.
May 4, 2020

CREATING A SOLID BRAND STRATEGY

Create a Brand Strategy
Your brand strategy is the entire experience your clients and targets have with your firm. It is what you stand for, a promise you make, and the personality you convey.
May 1, 2020
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