marketers for your
industry easy.
but not sure where to start?
Rethinking Marketing:
2022 Survey of Today’s
Marketing Department
your sales & marketing
materials.
the gap between marketing
and business.
company messaging
statements.
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thesparkgroup 
Marketing Tips for Growth
Rethinking Marketing | 2022 Survey of Today’s Marketing Department
The Rethinking Marketing survey offers key insights into how today's marketing departments are handling current pressures.
April 18, 2022
CREATING OR UPDATING YOUR WEBSITE
Your website is more than just an interactive brochure -- it can convert visitors into prospects and clients. It’s an extension of your brand and an example of the quality of work you do.
September 2, 2021
Marketing As A Small Firm | Accounting & Finance Show Americas 2021
Marketing as a small firm is harder and more complicated than at a larger company. Listen to this panel as they discuss the challenges and opportunities many companies face.
June 2, 2021
Marketing Tech and Trends | Accounting & Finance Show Americas 2021
Watch this panel discussion by leading accounting CMOs on Marketing tech and trends: How to use marketing technology to create measurable revenue and actionable results.
June 1, 2021
MAKE AN IMPACT WITH YOUR SALES & MARKETING MATERIALS
Sales and marketing materials help to educate, communicate and reinforce your message to your audience.
April 2, 2021
CREATING COMPELLING COMPANY MESSAGING STATEMENTS
Company messages are written and verbal statements that describe what you do and how you’re different.
January 10, 2021
HOW TO CREATE KILLER CONTENT AND MEASURE ITS SUCCESS
Today, there is a never-ending flow of "content" and "thought leadership" available for B2B Companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. Very often, however,...
June 4, 2020
REACH YOUR TARGETS USING MARKETING CAMPAIGNS
A marketing campaign is a series of touchpoints on a key message to your prospects to help them recognize your brand, your message and respond to your call-to-action.
May 27, 2020
SETTING YOUR MARKETING PLAN TO GENERATE REVENUE
Most business people agree that good planning is essential for success. Even so, it is surprising how many companies don’t create a thorough marketing plan to generate and manage their customers. A marketing plan is a detailed roadmap...
May 17, 2020
PRICING: CONSIDERING YOUR SHORT-AND-LONG-TERM GOALS
When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Linking your pricing strategy to your value proposition maximizes revenue and profits.
May 7, 2020
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