Marketing Tips for Growth

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Understanding how marketing, communications and business development work is an ongoing learning process – added to daily as technology evolves.

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Marketing Tips for Growth explores marketing topics, assisting non-marketers in understanding what we are talking about and if this activity is right for your business. We want to keep you educated on what it is we do and why we do it, so when we make a recommendation, you understand the “why” behind it.

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HOW TO CREATE KILLER CONTENT AND MEASURE ITS SUCCESS

Today, there is a never-ending flow of “content” and “thought leadership” available for B2B Companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. Very often, however, content is created just for content’s sake, without a strategy to engage the right audience or track and measure its success….

REACH YOUR TARGETS USING MARKETING CAMPAIGNS

A marketing campaign is a series of touchpoints on a key message to your prospects to help them recognize your brand, your message and respond to your call-to-action.

SETTING YOUR MARKETING PLAN TO GENERATE REVENUE

Most business people agree that good planning is essential for success. Even so, it is surprising how many companies don’t create a thorough marketing plan to generate and manage their customers. Your marketing plan keeps the team focused on your specific goals — and it’s a critical resource for the entire firm. A good marketing…

PRICING: CONSIDERING YOUR SHORT-AND-LONG-TERM GOALS

When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Price is one of the classic “4Ps” of marketing (product, price, place, promotion). Yet at many B2B firms, marketing isn’t involved in pricing strategy. Linking your pricing strategy to your value proposition maximizes revenue and…

ARE YOUR DISTRIBUTION CHANNELS DELIVERING THE RIGHT KINDS OF RESULTS?

How do you sell to your clients? Are you delivering your services in the method they prefer? Distribution channels are the pathways that companies use to sell their services to their clients. You can evaluate a new distribution channel or improve your marketing at any time. It’s especially important to think about distribution when you’re…

DEFINING YOUR COMPETITIVE POSITION IN THE MARKETPLACE

What is it that sets your company apart from your competitors? Competitive positioning is the foundation that all your sales and marketing strategies are built. Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape and focusing your company…

CREATING A SOLID BRAND STRATEGY

Your brand strategy is the entire experience your clients and targets have with your firm. It is what you stand for, a promise you make, and the personality you convey.

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