Creating Compelling Video Campaigns to Capture Company Culture

The company needed an effective way to communicate its core values, vision, and cultural principles both internally and externally. Leadership sought to ensure that their goals and strategic direction were clearly understood by employees while also fostering engagement and morale. Additionally, there was a necessity to craft content that resonated with external audiences, including customers and stakeholders, to reinforce the brand’s messaging.

To address this, we developed a series of videos tailored to these objectives. This involved meeting with executives to gain a deep understanding of the company’s desired trajectory and key messaging. From there, an overarching theme was crafted to unify the communication efforts. The creative team then translated the theme into compelling storyboards, designed to convey the message in a visually engaging and impactful manner. These videos were utilized across a variety of platforms, including advertising, social media, internal executive meetings, and morale-boosting initiatives.

The videos successfully reinforced the company’s values and vision, resonating strongly across audiences. Internally, employees felt more aligned with leadership’s message and motivated by the cultural principles being highlighted. Externally, the content strengthened the brand’s identity, helping it stand out in the competitive landscape. Overall, these efforts cemented a unified and inspiring narrative that supported the company’s strategic goals.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.