Transforming a Professional Association with a Remarkable Rebranding Journey
Projects
Management Professionals Association
Challenge
This professional association partnered with YourMarketer for an extraordinary rebranding undertaking encompassing everything from an invigorating logo to captivating messaging. Additionally, we crafted an eye-catching public-facing website and an exclusive members-only site.
Solution
Presenting them with a range of enticing logo options, including carefully curated branding colors, we eagerly awaited the board members’ selection. Guided by their choice, we seamlessly incorporated the brand messaging into the new website design. With a focus on simplicity and ease of use, the website was crafted to captivate and entice prospective members, reflecting the brand’s messaging and colors.
Outcome
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- New External Website
- New Members-Only Internal Website
- Ongoing Website Service
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Additionally, the exclusive members-only website functions as a comprehensive hub, hosting essential documents, an interactive calendar of events, and a blog section enabling members to communicate and share valuable insights. Excitingly, the new member site boasts an impressive engagement rate, with over 20% of members regularly utilizing its features.
“
YourMarketer designed a flexible membership site for our users, allowing us to communicate easily and quickly using our portal. This has helped us with showing new members the benefit of being certified in our field.
— President
Process Overview
01.
Conducted stakeholder interviews to align with membership goals and user needs. Gathered content for the website and edited it to comply with the needs of the association. Gathered user insights via surveys and interviews to create detailed personas. Designed a clear site structure and low-fidelity wireframes for improved navigation. Developed interactive prototypes to test user flows and collect feedback.
02.
Performed usability tests to identify improvements and enhance user experience for both external visitors to the site as well as logged-in members. Designed a comprehensive system for visual consistency and created high-fidelity mockups for board members approval. Held regular design reviews to refine solutions. Selected WordPress for scalability and content updates, implementing responsive design with HTML5, CSS3, and JavaScript. Ensured cross-browser compatibility through rigorous testing and optimized the site for performance with meta tags, keyword integration, and XML sitemaps for SEO. Enhanced site speed by optimizing images, code, and server configurations.
03.
Thorough testing was conducted to ensure all website features function flawlessly, providing a seamless user experience for E-MPA’s membership audience. The team was fully equipped with comprehensive CMS training, empowering them to efficiently manage and update the site. Additionally, ongoing support and maintenance services were put in place to keep the website secure, up-to-date, and optimized for performance.
