Creating Engaging Social Media Campaigns to Drive Brand Awareness

As a professional services firm, we faced the daunting task of increasing brand awareness and engaging with audiences in a competitive marketplace. We needed to find innovative methods to make our brand stand out and connect with our audience on a personal level, particularly during the high-pressure busy season for accounting and tax professionals.

By appointing a forward-thinking, creative individual as our digital marketing manager, we reshaped our approach to social media. She spearheaded creative initiatives, including leveraging “hashtag campaigns” to humanize our brand and showcase the personalities behind our firm. These campaigns added a touch of humor and relatability, making our brand more accessible and engaging to the marketplace.

Through these efforts, our firm achieved remarkable results, increasing our social profile 1000-fold. The hashtag campaigns resonated with our audience, humanizing and bringing our brand to life, solidifying the essential role of social media in building and engaging meaningful audience connections.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.