Teasing Facts to Capture Interest

WeiserMazars faced the critical task of effectively rebranding to Mazars USA and launching its brand awareness campaign while ensuring maximum engagement through multiple channels. It was essential to measure the campaign’s success, track user interactions, and establish a meaningful connection with the target audience. The campaign required strategic coordination of various components, including interviews, authored articles, advertisements, and social media outreach, all aligned under a unifying theme.

The synchronized efforts resulted in a cohesive and effective brand awareness campaign. The landing page data offered actionable insights into user engagement, while the media and social strategies bolstered Mazars’ presence across key channels. Together, these initiatives amplified the brand’s visibility and reinforced its identity, laying a strong foundation for future campaigns.

To attract new prospects and expand their reach, we leveraged the power of social media posts accompanied by targeted Google advertising and Social Media advertising, driving more viewers to their engaging monthly webinars. Furthermore, our expert team vigorously manages social media platforms, crafts thought-provoking articles, and designs captivating marketing collateral that effectively demonstrates the return on investment (ROI) we deliver for our valued clients.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.