Creating Service Line Materials With Case Studies

Buck faced the significant task of aligning their marketing materials with a newly developed brand identity while effectively communicating the range and value of their services. A cohesive and targeted approach was required to ensure audiences could understand the unique offerings within each Line of Business, while simultaneously showcasing real-world results and demonstrating authoritative industry expertise.

We developed, designed, and printed a general firm brochure and a series of Line of Business brochures and supporting collateral pieces to reflect the updated brand identity. Each brochure was carefully crafted to provide clear, concise information about individual services under each Line of Business, while maintaining a consistent and professional visual identity. To strengthen credibility and impact, case studies were included for each service to illustrate how Buck successfully addressed client challenges. Additional Information Sheets and Hot Topic Flyers were created to offer deeper insights into specific products and services.

The new marketing materials established a unified brand presence across all Lines of Business, improving both clarity and professionalism. The inclusion of case studies allowed Buck to effectively demonstrate their problem-solving capabilities and measurable results, further building trust with their audience. The additional collateral provided focused resources, enhancing client engagement and supporting informed decision-making. Ultimately, the materials positioned Buck as a trusted and innovative leader in their industry. The general company brochure was received with great acclaim, as the 2005 MarCom Creative Awards Platinum Winner, honoring Excellence in Marketing and Communication.

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.