Fast Growth Requires Fast Answers

The firm faced a significant obstacle in effectively reaching its target audience with their content, as their existing content strategies were fragmented and failed to engage users. Website traffic was stagnant, and the inconsistent delivery of content across platforms led to missed opportunities for lead generation and brand visibility.

A high-quality online content system and glossy magazine were developed, designed to deliver engaging, optimized articles tailored to the target market. Content was distributed consistently through multiple channels, including the company’s website, email campaigns, and social media platforms. Employees were leveraged as brand ambassadors to amplify reach and interaction with the audience.

The implementation of this strategy resulted in a remarkable 1000% increase in website traffic within the first year. The streamlined content approach drove qualified leads directly to the industries providing the content for business development directors to follow up, underscoring the long-term success of this initiative.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.