Connecting Employees Using Digital Communication

Creating a centralized communication platform that effectively served employees’ needs was a significant undertaking. Understanding the critical importance of this task, we immediately set up a task force to uncover the underlying issues with employee disengagement and to find areas for improvement. The organization lacked a system that provided critical, accessible, and helpful information in one cohesive location. Additionally, engaging employees to adopt and actively use such a platform presented another layer of complexity.

A three-step communication plan was implemented over a 12-month time-period. Step one included revamping the monthly interactive internal newsletter, The Insider, contained local content relevant to each of the offices. Printed copies were left at gathering spots and in the break rooms for those who still prefer to read hard copies. Step two involved installing television sets into each break room in every office around the country, with weekly slides rotating through important information and announcements for employees reinforcing management messages as well as celebrating employee achievements, collaborations and wins. 

The third step initiated the development of an intranet from scratch, incorporating employee feedback at every stage. A naming competition encouraged participation and a sense of ownership, while surveys solicited suggestions on the types of information employees found essential. This collaborative approach led to the launch of InSite, a user-driven portal designed to prioritize accessibility and utility.

The results were immediate and impactful. Within the first two weeks of InSite’s launch, 73% of employees were online and actively participating. Over time, engagement has grown to include over 95% of the workforce, with sustained increases in usage. The platform evolved based on employee input, ensuring it remains relevant and effective in meeting their needs. Employees became more engaged in company activities and the culture.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.