Creating a Corporate Website with Simple Navigation

Buck Consultants faced the challenge of developing a cohesive and modern brand identity that effectively communicated their services and thought leadership to clients. Their existing digital presence lacked consistency and accessibility, making it difficult for users to find information about services, events, and publications. This impeded their ability to position themselves as an industry leader.

To address these challenges, we launched a newly designed buckconsultants.com website as a central pillar of their rebranding efforts. The website was given a fresh look and feel, consistent with the design of their capabilities brochure. We meticulously structured the site’s architecture to ensure intuitive navigation, allowing visitors to easily access information about Buck’s services, events, and company details. Additionally, the platform was enhanced to prominently feature a variety of relevant, topical publications, reinforcing Buck’s commitment to thought leadership.

The revamped website successfully transformed Buck Consultants’ online presence. It provided users with a seamless browsing experience, improved accessibility to information, and positioned Buck as an authority in their field. With its modernized interface and rich repository of resources, the site now serves as a testament to Buck’s dedication to innovation and excellence in the services they deliver.

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.