Creating a Global Magazine to Showcase an International Workforce

With globalization driving rapid changes in the employment market, employers face mounting challenges in managing an international workforce. Rising competition for top talent, evolving employment conditions, and the complexity of navigating diverse laws and regulations have made it increasingly difficult for organizations to stay informed and maintain a competitive edge.

Buck introduced Global View, a dynamic and visually engaging magazine designed to address these challenges head-on. This publication provides valuable insights and practical guidance on emerging global employment trends. By delivering relevant content that focuses on key regulatory updates, workforce strategies, and best practices, Global View equips employers with the tools they need to effectively manage their global teams.

The launch of Global View was an essential resource for employers worldwide. Its fresh, innovative format enabled readers to stay ahead of industry shifts, confidently adapt to new regulations, and strengthen their position in a competitive global labor market. Buck’s clients came to rely on Global View as a critical source of knowledge and an aid in navigating the complexities of globalization.

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.