This survey looked at the marketing departments to determine how they were handling the current pressures after the pandemic.

During the second half of 2020 and throughout 2021, B2B marketing departments across the U.S. had to handle virtual employees, canceled conferences, remote events, and drastically modified business strategies, all under the pressures of limited headcount and severely reduced budgets. 

We wanted to better understand where these pressures were coming from and how marketers were successfully handling the added responsibility. 

Our survey was sent to marketers at all job levels, and we received 71 completed responses. Our demographics are at the end of the survey results. 

Our results brought some interesting findings to light.

Marketers are happy.

Marketers are happy when they are doing what they are supposed to do each day. But they are getting overloaded with work and are not feeling they have the resources to achieve the right results.

Marketers have too many core jobs.

Marketers are being asked to do too many core jobs at once, making it difficult to achieve quality consistently. And we found that over 30% were doing roles outside of the marketing department.

What is the solution?

About Us

Jennifer and Sara each has over 25 years of marketing leadership experience, specializing in B2B organizations. They met in 2008 in the marketing department of Grant Thornton LLP and discovered a shared passion for quality campaigns that deliver measurable results.

This survey was carefully designed to capture the comments they consistently heard from marketing colleagues and identify marketing department trends.

Sara Janjigian Trifiro
President | Founder
SJT Marketing LLC

Give us a call (203) 894-6473 or email us at hello@yourmarketer.com to see how we can help your business.