Pricing: Considering Your Short-and-Long-Term Goals

Pricing: Considering Your Short-and-Long-Term Goals When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Price is one of the classic “4Ps” of marketing (product, price,...

Are Your Distribution Channels Working?

Are Your Distribution Channels Working? How do you sell to your clients? Are you selling to them in the method they prefer? Distribution channels are the way you sell your services to your clients. You can evaluate a new distribution channel or improve them at any...

Set Your Competitive Position in the Marketplace

Set Your Competitive Position in the Marketplace What is it that sets your company apart from your competitors? Competitive positioning is the foundation that all your sales and marketing strategies are built. Competitive positioning is about defining how you’ll...

Creating a Solid Brand Strategy

Creating a Solid Brand Strategy Do your employees live your brand with each interaction in your market? Your Brand is more than flashy graphics, a logo and color scheme. Your brand includes the entire experience your prospects and clients have with your firm. It is...