![image2 Why Web Accessibility Matters](https://yourmarketer.com/wp-content/uploads/2024/06/image2-400x300.png)
Why web accessibility matters
1 in 4 people in the US has a disability. Legislation is in place to prevent discrimination and ensure people with disabilities have equal access to content and services. Web accessibility ensures that all users can access and engage with your website, app, and digital assets.
Inclusion and compliance in one solution
In the US, businesses and organizations are required to comply with the Americans with Disabilities Act (ADA), which requires accessible websites. This is accomplished by adhering to guidelines such as the Web Content Accessibility Guidelines (WCAG). The guidelines ensure that websites are perceivable, operable, understandable, and robust for people with disabilities.
![image3 image3](https://yourmarketer.com/wp-content/uploads/2024/06/image3-500x400.png)
![image5 The accessibile business advantage](https://yourmarketer.com/wp-content/uploads/2024/06/image5-500x400.png)
The accessible business advantage
Having an accessible website comes with many benefits for your business:
- Expand your audience reach: Tap into the 25% of the population that could be locked out of your business.
- Increase organic traffic and web performance: Properly formatted structure and image descriptions make your website SEO-optimized, driving increased traffic and engagement.
- Enhance the user experience for all visitors: Accessible websites are designed in a way that reduces confusion and provides a more seamless UX for all users.
- Improve your brand reputation: An accessible website demonstrates your commitment to inclusion and social responsibility.
- Mitigate legal risk: Compliance with web accessibility isn’t optional – it’s a legal requirement and reduces the risk of costly litigation for non-compliance.
See what our users, customers and partners think!
Find out now if your website
is WCAG & ADA compliant
![image6 Compliant Website Check](https://yourmarketer.com/wp-content/uploads/2024/06/image6-500x400.png)
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