Marketing tech and trends: How to use marketing to create measurable revenue

Accounting & Finance Show Americas 2021 | May 18, 2021

Moderator: Jennifer Palmer Farrington, Founder & CEO, YourMarketer LLC

• Is your technology talking to each other?
• How can you adjust your CRM to fluidly inform your sales team?
• How are you measuring the ROI on your content?
• Standardizing client NPS to create communication and inform changes

Nancy Leibig, Director, Brand and Marketing Strategy, Crowe

Sarah Cirelli, CMO, Grassi

Bruce Ditman, CMO, Marcum

Stephanie Koutsares, Sr. Manager, Baker Tilly