[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.23.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” custom_padding=”||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-10vw” box_shadow_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”4px||4px|||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Work Sans|600|||||||” header_2_text_color=”#3C3C3C” header_2_font_size=”40px” header_2_line_height=”1.1em” custom_margin=”||-5px|||” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.3em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_weight=”2px” _builder_version=”4.23.2″ _module_preset=”default” max_width=”320px” module_alignment=”right” height=”2px” custom_margin=”||20px||false|false” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Actor|700||on|||||” text_text_color=”#0073CF” text_font_size=”18px” text_letter_spacing=”1px” header_font=”||||||||” header_6_font=”Roboto Condensed|||on|||||” header_6_text_color=”#0073CF” header_6_font_size=”18px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” max_width=”320px” module_alignment=”right” custom_margin=”||10px||false|false” header_6_font_size_tablet=”16px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
Projects<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”43px||30px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/06\/buck_brand_website.jpg” alt=”Buck Consultants Website” title_text=”Buck Consultants Website” url_new_window=”on” force_fullwidth=”off” _builder_version=”4.27.4″ _module_preset=”5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2″ custom_margin=”-4px|||||” hover_enabled=”0″ border_radii=”on|12px|12px|12px|12px” border_color_all=”#696B6D” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” custom_padding=”12px||23px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”13px||12px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Work Sans|600|||||||” text_text_color=”#2d2c2c” text_font_size=”26px” text_letter_spacing=”1px” text_line_height=”1.1em” header_2_font=”Actor||||||||” header_2_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||0px||true|false” custom_padding=”4px|0px|4px|0px|true|true” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”33px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” global_colors_info=”{}”]<\/p>\n
Challenge<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_font_size=”17px” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Buck Consultants faced the challenge of developing a cohesive and modern brand identity that effectively communicated their services and thought leadership to clients. Their existing digital presence lacked consistency and accessibility, making it difficult for users to find information about services, events, and publications. This impeded their ability to position themselves as an industry leader.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”-16px|auto||auto||” custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_style=”dotted” _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”1px|1px|1px|1px|false|false” custom_padding=”1px|1px|1px|1px|false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”9px||14px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” global_colors_info=”{}”]<\/p>\n Solution<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n To address these challenges, we launched a newly designed buckconsultants.com website as a central pillar of their rebranding efforts. The website was given a fresh look and feel, consistent with the design of their capabilities brochure. We meticulously structured the site\u2019s architecture to ensure intuitive navigation, allowing visitors to easily access information about Buck\u2019s services, events, and company details. Additionally, the platform was enhanced to prominently feature a variety of relevant, topical publications, reinforcing Buck\u2019s commitment to thought leadership.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”8px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_style=”dotted” _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”1px|1px|1px|1px|false|false” custom_padding=”1px|1px|1px|1px|false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||15px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n Outcome<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”13px” text_line_height=”1.8em” ul_font=”Open Sans||||||||” ul_text_align=”left” custom_margin=”-7px||10px||false|false” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The revamped website successfully transformed Buck Consultants\u2019 online presence. It provided users with a seamless browsing experience, improved accessibility to information, and positioned Buck as an authority in their field. With its modernized interface and rich repository of resources, the site now serves as a testament to Buck\u2019s dedication to innovation and excellence in the services they deliver.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-1px|auto||” custom_padding=”20px|10%|20px|10%|true|true” custom_padding_tablet=”” custom_padding_phone=”48px|0%|48px|0%|true|true” border_style_all=”dotted” border_width_top=”1px” border_color_top=”#696B6D” border_color_bottom=”#696B6D” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Candal||||||||” text_text_color=”#6AADE4″ text_font_size=”100px” text_line_height=”0.6em” header_4_line_height=”1.5em” custom_margin=”||0px|||” custom_padding=”||0px|||” text_font_size_tablet=”80px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n \u201c<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans|500|||||||” text_text_color=”#696B6D” text_font_size=”24px” text_line_height=”1.6em” header_4_line_height=”1.5em” custom_margin=”||4px|||” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-07793a88-d70a-4a72-8f86-96afcdc37444%22:%91%93}” sticky_enabled=”0″]<\/p>\n The revamped website successfully transformed Buck Consultants\u2019 online presence. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”12px||16px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”11px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright \u00a9 by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Gallery” _builder_version=”4.16″ _module_preset=”default” custom_padding=”22px||22px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”7px||12px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/06\/Buck-img_weebpages2.jpg” alt=”Buck Consultants Website” title_text=”Buck Consultants Website” align=”center” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_stops=”#dcedff 0%|#ffffff 100%” custom_padding=”11px||27px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#dcedff 0%|#ffffff 100%” custom_padding=”||30px|||” border_radii=”on|15px|15px|15px|15px” global_module=”987524735″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”||||||||” header_6_font=”Actor|700||on|||||” header_6_text_color=”#0073CF” header_6_font_size=”18px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” max_width=”320px” module_alignment=”center” custom_margin=”||10px|-784px|false|false” custom_padding=”|||6px||” header_6_font_size_tablet=”16px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_font_size=”45px” header_line_height=”1.1em” custom_margin=”||29px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/yourmarketer.com\/post-new-or-edit-project\/?requestid=17932996″ url_new_window=”on” button_text=”Start a Project” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#fc3f3f” button_border_width=”0px” button_border_radius=”15px” button_letter_spacing=”2px” button_font=”Roboto Condensed|700||on|||||” button_icon=”||fa||900″ button_on_hover=”off” custom_padding=”16px|36px|16px|22px|true|false” box_shadow_style=”preset3″ box_shadow_color=”rgba(252,63,63,0.48)” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on|hover” custom_padding__hover=”|40px||26px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" One of the cornerstones of Buck\u2019s new brand identity was the launch of the new corporate buckconsultants.com website. <\/p>\n","protected":false},"author":1,"featured_media":987526102,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[65,80,74,81],"project_tag":[63,225,90,85,86,64,199],"class_list":["post-987526100","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-digital-marketing","project_category-website","project_category-writing-messaging","project_tag-branding","project_tag-buck-consultants","project_tag-digital-marketing","project_tag-portfolio","project_tag-projects","project_tag-website","project_tag-writing-messaging"],"yoast_head":"\n\n
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Let’s Start<\/h6>\n
Let’s Start a New
Project Today!<\/h1>\n