{"id":987526011,"date":"2025-05-22T18:37:50","date_gmt":"2025-05-22T18:37:50","guid":{"rendered":"https:\/\/yourmarketer.com\/divi\/?post_type=project&#038;p=987526011"},"modified":"2025-05-22T18:40:11","modified_gmt":"2025-05-22T18:40:11","slug":"brand-identity-for-ny-executive-compensation-firm","status":"publish","type":"project","link":"https:\/\/yourmarketer.com\/divi\/project\/brand-identity-for-ny-executive-compensation-firm\/","title":{"rendered":"Brand Identity for NY Executive Compensation Firm"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;||0px||false|false&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-10vw&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; 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global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Brand Identity for NY Executive Compensation Firm<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;right&#8221; height=&#8221;2px&#8221; custom_margin=&#8221;||20px||false|false&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Actor|700||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;||||||||&#8221; header_6_font=&#8221;Roboto Condensed|||on|||||&#8221; header_6_text_color=&#8221;#0073CF&#8221; header_6_font_size=&#8221;18px&#8221; header_6_letter_spacing=&#8221;1px&#8221; header_6_line_height=&#8221;1.2em&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_6_font_size_tablet=&#8221;16px&#8221; header_6_font_size_phone=&#8221;14px&#8221; header_6_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Projects<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;43px||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/05\/JFRBranding-copy.jpg&#8221; alt=&#8221;Brand Identity for NY Executive Compensation Firm&#8221; title_text=&#8221;Brand Identity for NY Executive Compensation Firm&#8221; url_new_window=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2&#8243; custom_margin=&#8221;-4px|||||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_color_all=&#8221;#696B6D&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px||23px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;13px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|600|||||||&#8221; text_text_color=&#8221;#2d2c2c&#8221; text_font_size=&#8221;26px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Actor||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;4px|0px|4px|0px|true|true&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Independent Executive Compensation Firm\u2019s Brand Identity<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Challenge<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>As executive pay continues to be a hot-button issue for the media and Congress, there is an increasing need for independence when providing executive compensation advice.\u00a0 James F. Reda &amp; Associates recognized this trend, and formed ito offer independent compensation and corporate governance consulting advice.\u00a0 A fresh brand identity was needed to highlight the firm\u2019s quality of expertise to executives and board members.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-16px|auto||auto||&#8221; custom_padding=&#8221;15px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_style=&#8221;dotted&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|1px|1px|1px|false|false&#8221; custom_padding=&#8221;1px|1px|1px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;9px||14px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Solution<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>We addressed this challenge by studying competitor brands and designing a strong, image-associated brand identy that highlights the company&#8217;s unique independence, perspective and experience. We created a marketing collateral and a website with user-friendly and intuitive architecture. We ensured the site was populated with timely and relevant content, tailored to the needs of the target audience. Ongoing maintenance of the site by us and we ensured its functionality and the continuous addition of valuable resources.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;8px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_style=&#8221;dotted&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|1px|1px|1px|false|false&#8221; custom_padding=&#8221;1px|1px|1px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||15px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||12px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Outcome<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;Open Sans||||||||&#8221; ul_text_align=&#8221;left&#8221; custom_margin=&#8221;-7px||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Brand identity project<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Firm website<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Capabilities brochures<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Email newsletters<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>The fresh brand and new website successfully showcased the firm\u2019s intellectual capital, significantly increasing its visibility in the marketplace. It became a key driver of traffic, bringing attention to the firm\u2019s articles, studies, and publications. This, in turn, attracted new sales prospects and strengthened the firm&#8217;s reputation as a thought leader in its industry.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|-1px|auto||&#8221; custom_padding=&#8221;20px|10%|20px|10%|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;48px|0%|48px|0%|true|true&#8221; border_style_all=&#8221;dotted&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#696B6D&#8221; border_color_bottom=&#8221;#696B6D&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Candal||||||||&#8221; text_text_color=&#8221;#6AADE4&#8243; text_font_size=&#8221;100px&#8221; text_line_height=&#8221;0.6em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;80px&#8221; text_font_size_phone=&#8221;60px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201c<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans|500|||||||&#8221; text_text_color=&#8221;#696B6D&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.6em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-07793a88-d70a-4a72-8f86-96afcdc37444%22:%91%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>Creating a fresh brand identity that matches the firm&#8217;s culture is the key to success.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px||16px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;11px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\"><em>This case study was produced by Jennifer Farrington as Owner of Palmer-Farrington LLC. Further reproduction prohibited. 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