{"id":987526003,"date":"2025-05-22T18:17:15","date_gmt":"2025-05-22T18:17:15","guid":{"rendered":"https:\/\/yourmarketer.com\/divi\/?post_type=project&#038;p=987526003"},"modified":"2025-05-22T18:19:38","modified_gmt":"2025-05-22T18:19:38","slug":"direct-mail-promotional-lead-in","status":"publish","type":"project","link":"https:\/\/yourmarketer.com\/divi\/project\/direct-mail-promotional-lead-in\/","title":{"rendered":"Direct Mail Promotional Lead-In"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;||0px||false|false&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-10vw&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Work Sans|600|||||||&#8221; header_2_text_color=&#8221;#3C3C3C&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||-5px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;1.2em&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Direct Mail Promotional Lead-In<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;right&#8221; height=&#8221;2px&#8221; custom_margin=&#8221;||20px||false|false&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Actor|700||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;||||||||&#8221; header_6_font=&#8221;Roboto Condensed|||on|||||&#8221; header_6_text_color=&#8221;#0073CF&#8221; header_6_font_size=&#8221;18px&#8221; header_6_letter_spacing=&#8221;1px&#8221; header_6_line_height=&#8221;1.2em&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_6_font_size_tablet=&#8221;16px&#8221; header_6_font_size_phone=&#8221;14px&#8221; header_6_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Projects<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;43px||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/05\/Coffee_campaign.jpg&#8221; alt=&#8221;Direct Mail Promotional Lead-In&#8221; title_text=&#8221;Direct Mail Promotional Lead-In&#8221; url_new_window=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2&#8243; custom_margin=&#8221;-4px|||||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_color_all=&#8221;#696B6D&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px||23px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;13px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|600|||||||&#8221; text_text_color=&#8221;#2d2c2c&#8221; text_font_size=&#8221;26px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Actor||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;4px|0px|4px|0px|true|true&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 class=\"txt_main\">\u201cLet\u2019s Have Coffee\u201d Direct Marketing Campaign<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Challenge<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Reaching high-level executives, particularly Chief Financial Officers, can be a persistent challenge for businesses looking to establish meaningful connections. Traditional methods like email outreach or cold calls often fail to break through the noise, leaving marketers seeking more innovative approaches to engage this audience effectively. We looked to find a different way to catch their attention with a direct mailer.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-16px|auto||auto||&#8221; custom_padding=&#8221;15px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_style=&#8221;dotted&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|1px|1px|1px|false|false&#8221; custom_padding=&#8221;1px|1px|1px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;9px||14px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Solution<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>A targeted, thoughtful campaign was designed to stand out by leveraging a personalized, tangible approach. The company curated a premium coffee package, including high-quality coffee, a mug, and biscotti, accompanied by a handwritten note inviting recipients to meet for coffee. The packaging was intentionally clean and straightforward, reflecting the brief and thoughtful messaging. Following the delivery, the campaign was reinforced through follow-up calls to schedule meetings.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;8px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_style=&#8221;dotted&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|1px|1px|1px|false|false&#8221; custom_padding=&#8221;1px|1px|1px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||15px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||12px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Outcome<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;Open Sans||||||||&#8221; ul_text_align=&#8221;left&#8221; custom_margin=&#8221;-7px||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Direct mail coffee mug<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Customized content by industry<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>This creative and carefully executed strategy resulted in the successful engagement of over 40 Chief Financial Officers, leading to numerous meetings. The campaign not only achieved its goal of breaking through traditional barriers but also generated 8 opportunities and $450K in new revenue.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|-1px|auto||&#8221; custom_padding=&#8221;20px|10%|20px|10%|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;48px|0%|48px|0%|true|true&#8221; border_style_all=&#8221;dotted&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#696B6D&#8221; border_color_bottom=&#8221;#696B6D&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Candal||||||||&#8221; text_text_color=&#8221;#6AADE4&#8243; text_font_size=&#8221;100px&#8221; text_line_height=&#8221;0.6em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;80px&#8221; text_font_size_phone=&#8221;60px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201c<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans|500|||||||&#8221; text_text_color=&#8221;#696B6D&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.6em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-07793a88-d70a-4a72-8f86-96afcdc37444%22:%91%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>Sometimes a simple, straight-forward message can deliver results faster than multiple messages when carefully researched.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px||16px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>This case study was produced by Jennifer Farrington in her Director of Regional Marketing role at Grant Thornton LLP. Further reproduction prohibited. All rights reserved.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Gallery&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;22px||22px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#dcedff 0%|#ffffff 100%&#8221; custom_padding=&#8221;11px||27px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#dcedff 0%|#ffffff 100%&#8221; custom_padding=&#8221;||30px|||&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_module=&#8221;987524735&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_6_font=&#8221;Actor|700||on|||||&#8221; header_6_text_color=&#8221;#0073CF&#8221; header_6_font_size=&#8221;18px&#8221; header_6_letter_spacing=&#8221;1px&#8221; header_6_line_height=&#8221;1.2em&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||10px|-784px|false|false&#8221; custom_padding=&#8221;|||6px||&#8221; header_6_font_size_tablet=&#8221;16px&#8221; header_6_font_size_phone=&#8221;14px&#8221; header_6_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6 style=\"text-align: center;\">Let&#8217;s Start<\/h6>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||29px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Let&#8217;s Start a New <br \/>Project Today!<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/yourmarketer.com\/post-new-or-edit-project\/?requestid=17932996&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Start a Project&#8221; button_alignment=&#8221;center&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#fc3f3f&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;15px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Roboto Condensed|700||on|||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_on_hover=&#8221;off&#8221; custom_padding=&#8221;16px|36px|16px|22px|true|false&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_color=&#8221;rgba(252,63,63,0.48)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover_enabled=&#8221;on|hover&#8221; custom_padding__hover=&#8221;|40px||26px|true|false&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Mail Promotional Lead-InProjects\u201cLet\u2019s Have Coffee\u201d Direct Marketing CampaignChallengeReaching high-level executives, particularly Chief Financial Officers, can be a persistent challenge for businesses looking to establish meaningful connections. Traditional methods like email outreach or cold calls often fail to break through the noise, leaving marketers seeking more innovative approaches to engage this audience effectively. 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