[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.23.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” custom_padding=”||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-10vw” box_shadow_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”4px||4px|||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Work Sans|600|||||||” header_2_text_color=”#3C3C3C” header_2_font_size=”40px” header_2_line_height=”1.1em” custom_margin=”||-5px|||” header_2_font_size_tablet=”30px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.3em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_weight=”2px” _builder_version=”4.23.2″ _module_preset=”default” max_width=”320px” module_alignment=”right” height=”2px” custom_margin=”||20px||false|false” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Actor|700||on|||||” text_text_color=”#0073CF” text_font_size=”18px” text_letter_spacing=”1px” header_font=”||||||||” header_6_font=”Roboto Condensed|||on|||||” header_6_text_color=”#0073CF” header_6_font_size=”18px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” max_width=”320px” module_alignment=”right” custom_margin=”||10px||false|false” header_6_font_size_tablet=”16px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
Projects<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”43px||30px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/05\/WM-cheetah.jpg” alt=”Speed and Control Open New Opportunities” title_text=”Speed and Control Open New Opportunities” url_new_window=”on” force_fullwidth=”off” _builder_version=”4.27.4″ _module_preset=”5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2″ custom_margin=”-4px|||||” border_radii=”on|12px|12px|12px|12px” border_color_all=”#696B6D” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/05\/NYO-Lion-1.jpg” alt=”Pride. Integrity. Loyalty. Trust.” title_text=”Pride. Integrity. Loyalty. Trust.” url_new_window=”on” force_fullwidth=”off” _builder_version=”4.27.4″ _module_preset=”5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2″ custom_margin=”-4px|||||” border_radii=”on|12px|12px|12px|12px” border_color_all=”#696B6D” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/05\/NYO-Dolphins.jpg” alt=”Evolution Demands Speed and Flexibility.” title_text=”Evolution Demands Speed and Flexibility.” url_new_window=”on” force_fullwidth=”off” _builder_version=”4.27.4″ _module_preset=”5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2″ custom_margin=”-4px|||||” border_radii=”on|12px|12px|12px|12px” border_color_all=”#696B6D” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” custom_padding=”12px||23px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”13px||12px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Work Sans|600|||||||” text_text_color=”#2d2c2c” text_font_size=”26px” text_letter_spacing=”1px” text_line_height=”1.1em” header_2_font=”Actor||||||||” header_2_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||0px||true|false” custom_padding=”4px|0px|4px|0px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”33px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” global_colors_info=”{}”]<\/p>\n
Challenge<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_font_size=”17px” text_line_height=”1.9em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n
Our goal was to create an advertising campaign that stood out in the crowded accounting services market. The campaign needed to deliver a compelling message that emphasized the precision and expertise required in accounting, while also captivating a diverse audience across various platforms. With unique constraints in budget and the necessity to attract attention in both traditional and digital spaces, the challenge was to craft a cohesive and impactful strategy.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”-16px|auto||auto||” custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_style=”dotted” _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”1px|1px|1px|1px|false|false” custom_padding=”1px|1px|1px|1px|false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”9px||14px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” global_colors_info=”{}”]<\/p>\n Solution<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_line_height=”1.9em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n We developed the “Exactly Right” campaign to communicate the importance of precision in accounting through the use of relatable, real-world examples from nature. The approach featured engaging advertising materials, such as print media, radio spots, elevator ads, and online videos, all designed to capture attention and connect with the audience. By leveraging diverse advertising mediums and focusing on creative, thoughtful imagery, we ensured the message resonated across our growing national presence.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”8px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_style=”dotted” _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”1px|1px|1px|1px|false|false” custom_padding=”1px|1px|1px|1px|false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||15px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n Outcome<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”13px” text_line_height=”1.8em” ul_font=”Open Sans||||||||” ul_text_align=”left” custom_margin=”-7px||10px||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_line_height=”1.9em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n The campaign was a resounding success, earning 1st Place in the 2013 Association for Accounting Marketing Awards for Best Advertising Campaign. This recognition reflected the innovative approach and effectiveness of “Exactly Right.” Every year since, we have continued to refresh and expand the campaign, introducing new ads and channels as our footprint grew across the U.S., making a lasting and impactful presence in the market.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-1px|auto||” custom_padding=”20px|10%|20px|10%|true|true” custom_padding_tablet=”” custom_padding_phone=”48px|0%|48px|0%|true|true” border_style_all=”dotted” border_width_top=”1px” border_color_top=”#696B6D” border_color_bottom=”#696B6D” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Candal||||||||” text_text_color=”#6AADE4″ text_font_size=”100px” text_line_height=”0.6em” header_4_line_height=”1.5em” custom_margin=”||0px|||” custom_padding=”||0px|||” text_font_size_tablet=”80px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n \u201c<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans|500|||||||” text_text_color=”#696B6D” text_font_size=”24px” text_line_height=”1.6em” header_4_line_height=”1.5em” custom_margin=”||4px|||” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-07793a88-d70a-4a72-8f86-96afcdc37444%22:%91%93}” sticky_enabled=”0″]<\/p>\n We looked to nature to find a campaign that captured the attention of busy C-suite executives and engaged their imagination.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”12px||16px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”11px” global_colors_info=”{}”]<\/p>\n This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright\u00a0 [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Gallery” _builder_version=”4.16″ _module_preset=”default” custom_padding=”22px||22px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”7px||12px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/05\/WM-2015print-ad.jpg” alt=”Exactly Right Advertising Campaign” title_text=”Exactly Right Advertising Campaign” align=”center” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”] \n
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\u00a9<\/span><\/code>by Mazars USA LLP. Further reproduction prohibited. All rights reserved.<\/em><\/p>\n