{"id":987525887,"date":"2025-05-16T16:53:34","date_gmt":"2025-05-16T16:53:34","guid":{"rendered":"https:\/\/yourmarketer.com\/divi\/?post_type=project&#038;p=987525887"},"modified":"2025-05-19T16:36:45","modified_gmt":"2025-05-19T16:36:45","slug":"communicating-gender-diversity","status":"publish","type":"project","link":"https:\/\/yourmarketer.com\/divi\/project\/communicating-gender-diversity\/","title":{"rendered":"Communicating Gender Diversity"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;||0px||false|false&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-10vw&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Work Sans|600|||||||&#8221; header_2_text_color=&#8221;#3C3C3C&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||-5px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;1.2em&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Communicating Gender Diversity<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;right&#8221; height=&#8221;2px&#8221; custom_margin=&#8221;||20px||false|false&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Actor|700||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;1px&#8221; header_font=&#8221;||||||||&#8221; header_6_font=&#8221;Roboto Condensed|||on|||||&#8221; header_6_text_color=&#8221;#0073CF&#8221; header_6_font_size=&#8221;18px&#8221; header_6_letter_spacing=&#8221;1px&#8221; header_6_line_height=&#8221;1.2em&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_6_font_size_tablet=&#8221;16px&#8221; header_6_font_size_phone=&#8221;14px&#8221; header_6_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Projects<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;43px||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/04\/bevisible-thmb.png&#8221; alt=&#8221;Be Visible Campaign&#8221; title_text=&#8221;Be Visible Campaign&#8221; url=&#8221;https:\/\/youtu.be\/g1CQ5YXjvKA&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2&#8243; custom_margin=&#8221;-4px|||||&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#696B6D&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px||23px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;13px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Work Sans|600|||||||&#8221; text_text_color=&#8221;#2d2c2c&#8221; text_font_size=&#8221;26px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Actor||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;4px|0px|4px|0px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Helping Women Employees to &#8220;Be Visible&#8221; in the Workforce<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Challenge<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Many women employees perceived leadership as an unattainable goal, often believing there was only one traditional path to achieving it. This misconception limited both inspiration and motivation, creating a gap in engagement and personal development across the organization.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-16px|auto||auto||&#8221; custom_padding=&#8221;15px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_style=&#8221;dotted&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|1px|1px|1px|false|false&#8221; custom_padding=&#8221;1px|1px|1px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;9px||14px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Solution<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_line_height=&#8221;1.9em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>To address this, the company launched a storytelling initiative that highlights a different woman leader each month, sharing their unique career journeys. Leveraging effective communication tools, the campaign distributes videos through various channels, including an all-employee email, break room TVs, the internal newsletter <\/span><i><em class=\"italic\">The Insider<\/em><\/i><span>, and the company intranet, <\/span><i><em class=\"italic\">InSite<\/em><\/i><span>. This multi-channel approach ensures broader reach and visibility of these inspiring stories. These were also shared externally on social media, and on a microsite, BeVisible, to assist with recruiting efforts.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;8px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#696B6D&#8221; divider_style=&#8221;dotted&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px|1px|1px|1px|false|false&#8221; custom_padding=&#8221;1px|1px|1px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||15px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Archivo|600||on|||||&#8221; text_text_color=&#8221;#0073CF&#8221; text_font_size=&#8221;22px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Actor|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#0073CF&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;2px&#8221; header_4_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||12px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Outcome<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;Open Sans||||||||&#8221; ul_text_align=&#8221;left&#8221; custom_margin=&#8221;-7px||10px||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Employee communication plan<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Interactive newsletter<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">External microsite<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Videos<\/li>\n<li value=\"1\" class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\">Social media campaign<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_line_height=&#8221;1.9em&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The BeVisible initiative successfully shifted the narrative around leadership, demonstrating the existence of multiple diverse paths to success. Employees now have relatable women role models and access to career advice, fostering a deeper connection with the firm&#8217;s leadership and enabling more individuals to envision their own potential for growth within the organization.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|-1px|auto||&#8221; custom_padding=&#8221;20px|10%|20px|10%|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;48px|0%|48px|0%|true|true&#8221; border_style_all=&#8221;dotted&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#696B6D&#8221; border_color_bottom=&#8221;#696B6D&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Candal||||||||&#8221; text_text_color=&#8221;#6AADE4&#8243; text_font_size=&#8221;100px&#8221; text_line_height=&#8221;0.6em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;80px&#8221; text_font_size_phone=&#8221;60px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201c<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans|500|||||||&#8221; text_text_color=&#8221;#696B6D&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.6em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-07793a88-d70a-4a72-8f86-96afcdc37444%22:%91%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span>By showcasing different women in leadership around the firm, we created role models and demonstrated the different leadership pathways for new women employees to forge their way to become a partner at the firm.<\/span><\/p>\n<h6 class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><\/h6>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright\u00a0<code><span class=\"copyright\">\u00a9<\/span><\/code>by Mazars USA LLP. Further reproduction prohibited. 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