[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.23.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” custom_padding=”||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-10vw” box_shadow_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”4px||4px|||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Work Sans|600|||||||” header_2_text_color=”#3C3C3C” header_2_font_size=”40px” header_2_line_height=”1.1em” custom_margin=”||-5px|||” header_2_font_size_tablet=”30px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.3em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_weight=”2px” _builder_version=”4.23.2″ _module_preset=”default” max_width=”320px” module_alignment=”right” height=”2px” custom_margin=”||20px||false|false” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Actor|700||on|||||” text_text_color=”#0073CF” text_font_size=”18px” text_letter_spacing=”1px” header_font=”||||||||” header_6_font=”Roboto Condensed|||on|||||” header_6_text_color=”#0073CF” header_6_font_size=”18px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” max_width=”320px” module_alignment=”right” custom_margin=”||10px||false|false” header_6_font_size_tablet=”16px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
Projects<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”43px||30px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/05\/itransform-1.png” alt=”iTransformMazars” title_text=”iTransformMazars” url=”https:\/\/youtu.be\/pAAGOI2UEb8″ url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”5fc9d894-1ff8-4a4d-85ce-a3aa8c1fdea2″ custom_margin=”-4px|||||” border_radii=”on|12px|12px|12px|12px” border_width_all=”1px” border_color_all=”#696B6D” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” custom_padding=”12px||23px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”13px||12px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Work Sans|600|||||||” text_text_color=”#2d2c2c” text_font_size=”26px” text_letter_spacing=”1px” text_line_height=”1.1em” header_2_font=”Actor||||||||” header_2_text_color=”#FFFFFF” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||0px||true|false” custom_padding=”4px|0px|4px|0px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]<\/p>\n
Creating Compelling Video Campaigns to Capture Company Culture<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”33px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” global_colors_info=”{}”]<\/p>\n
Challenge<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_font_size=”17px” text_line_height=”1.9em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n
The company needed an effective way to communicate its core values, vision, and cultural principles both internally and externally. Leadership sought to ensure that their goals and strategic direction were clearly understood by employees while also fostering engagement and morale. Additionally, there was a necessity to craft content that resonated with external audiences, including customers and stakeholders, to reinforce the brand’s messaging.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”-16px|auto||auto||” custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_style=”dotted” _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”1px|1px|1px|1px|false|false” custom_padding=”1px|1px|1px|1px|false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”9px||14px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” global_colors_info=”{}”]<\/p>\n Solution<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_line_height=”1.9em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n To address this, we developed a series of videos tailored to these objectives. This involved meeting with executives to gain a deep understanding of the company\u2019s desired trajectory and key messaging. From there, an overarching theme was crafted to unify the communication efforts. The creative team then translated the theme into compelling storyboards, designed to convey the message in a visually engaging and impactful manner. These videos were utilized across a variety of platforms, including advertising, social media, internal executive meetings, and morale-boosting initiatives. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” custom_padding=”8px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#696B6D” divider_style=”dotted” _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”1px|1px|1px|1px|false|false” custom_padding=”1px|1px|1px|1px|false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||15px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Archivo|600||on|||||” text_text_color=”#0073CF” text_font_size=”22px” text_letter_spacing=”1px” header_4_font=”Actor|700|||||||” header_4_text_align=”left” header_4_text_color=”#0073CF” header_4_font_size=”24px” header_4_letter_spacing=”2px” header_4_line_height=”1.1em” custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n Outcome<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”13px” text_line_height=”1.8em” ul_font=”Open Sans||||||||” ul_text_align=”left” custom_margin=”-7px||10px||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#2c2c2c” text_line_height=”1.9em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n The videos successfully reinforced the company\u2019s values and vision, resonating strongly across audiences. Internally, employees felt more aligned with leadership’s message and motivated by the cultural principles being highlighted. Externally, the content strengthened the brand\u2019s identity, helping it stand out in the competitive landscape. Overall, these efforts cemented a unified and inspiring narrative that supported the company\u2019s strategic goals.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-1px|auto||” custom_padding=”20px|10%|20px|10%|true|true” custom_padding_tablet=”” custom_padding_phone=”48px|0%|48px|0%|true|true” border_style_all=”dotted” border_width_top=”1px” border_color_top=”#696B6D” border_color_bottom=”#696B6D” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.2″ _module_preset=”default” text_font=”Candal||||||||” text_text_color=”#6AADE4″ text_font_size=”100px” text_line_height=”0.6em” header_4_line_height=”1.5em” custom_margin=”||0px|||” custom_padding=”||0px|||” text_font_size_tablet=”80px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n \u201c<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Open Sans|500|||||||” text_text_color=”#696B6D” text_font_size=”24px” text_line_height=”1.6em” header_4_line_height=”1.5em” custom_margin=”||4px|||” text_font_size_tablet=”18px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-07793a88-d70a-4a72-8f86-96afcdc37444%22:%91%93}”]<\/p>\n Engaging our employees using video helps them understand the direction the company is going and how they can participate.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”11px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright\u00a0 [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Gallery” _builder_version=”4.16″ _module_preset=”default” custom_padding=”22px||22px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”11px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/pAAGOI2UEb8″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/qazhRBA0r0k” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/UW3azqjvrpo?si=NAsXAgF4LikPaowS” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/LkIi5nGp030?list=PLEl949jOB4k01GrFdIiNMtY89aC4FGv5I” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_stops=”#dcedff 0%|#ffffff 100%” custom_padding=”11px||27px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#dcedff 0%|#ffffff 100%” custom_padding=”||30px|||” border_radii=”on|15px|15px|15px|15px” global_module=”987524735″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”||||||||” header_6_font=”Actor|700||on|||||” header_6_text_color=”#0073CF” header_6_font_size=”18px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” max_width=”320px” module_alignment=”center” custom_margin=”||10px|-784px|false|false” custom_padding=”|||6px||” header_6_font_size_tablet=”16px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|phone” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_font_size=”45px” header_line_height=”1.1em” custom_margin=”||29px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/yourmarketer.com\/post-new-or-edit-project\/?requestid=17932996″ url_new_window=”on” button_text=”Start a Project” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#fc3f3f” button_border_width=”0px” button_border_radius=”15px” button_letter_spacing=”2px” button_font=”Roboto Condensed|700||on|||||” button_icon=”||fa||900″ button_on_hover=”off” custom_padding=”16px|36px|16px|22px|true|false” box_shadow_style=”preset3″ box_shadow_color=”rgba(252,63,63,0.48)” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on|hover” custom_padding__hover=”|40px||26px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Writing Video Campaigns to Capture Company CultureProjectsCreating Compelling Video Campaigns to Capture Company CultureChallengeThe company needed an effective way to communicate its core values, vision, and cultural principles both internally and externally. Leadership sought to ensure that their goals and strategic direction were clearly understood by employees while also fostering engagement and morale. Additionally, there […]<\/p>\n","protected":false},"author":1,"featured_media":987525848,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[80,79,72,73],"project_tag":[207,90,196,206,85,86,87,191],"class_list":["post-987525840","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-digital-marketing","project_category-employee-communications","project_category-social-media","project_category-videos","project_tag-company-culture","project_tag-digital-marketing","project_tag-employee-communications","project_tag-mazars-usa","project_tag-portfolio","project_tag-projects","project_tag-social-media","project_tag-videos"],"yoast_head":"\n\n
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<\/h6>\n
\u00a9<\/span><\/code>by Mazars USA LLP. Further reproduction prohibited. All rights reserved.<\/em><\/p>\nLet’s Start<\/h6>\n
Let’s Start a New
Project Today!<\/h1>\n