{"id":987525551,"date":"2022-04-17T16:58:20","date_gmt":"2022-04-17T16:58:20","guid":{"rendered":"https:\/\/yourmarketer.com\/divi\/?p=987525551"},"modified":"2025-04-17T17:24:36","modified_gmt":"2025-04-17T17:24:36","slug":"rethinking-marketing-2022-survey-of-todays-marketing-department","status":"publish","type":"post","link":"https:\/\/yourmarketer.com\/divi\/rethinking-marketing-2022-survey-of-todays-marketing-department\/","title":{"rendered":"Rethinking Marketing | 2022 Survey of Today\u2019s Marketing Department"},"content":{"rendered":"

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This survey offers key insights into how today’s marketing departments are handling the current pressures facing the department, from changes due to the pandemic, and where the marketing budget and strategy currently stand.<\/span><\/h4>\n

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This survey looked at the marketing departments to determine how they were handling the current pressures after the pandemic.<\/h2>\n

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During the second half of 2020 and throughout 2021, B2B marketing departments across the U.S. had to handle virtual employees, canceled conferences, remote events, and drastically modified business strategies, all under the pressures of limited headcount and severely reduced budgets.\u00a0<\/span><\/p>\n

We wanted to better understand where these pressures were coming from and how marketers were successfully handling the added responsibility.\u00a0<\/span><\/p>\n

Our survey was sent to marketers at all job levels, and we received 71 completed responses. Our demographics are at the end of the survey results.\u00a0<\/span><\/p>\n

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Download Full Survey<\/a><\/strong><\/p>\n

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Our results brought some interesting findings to light.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”15px||9px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”17px” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]<\/p>\n

Marketers are happy.<\/h4>\n

Marketers are happy when they are doing what they are supposed to do each day. But they are getting overloaded with work and are not feeling they have the resources to achieve the right results.<\/span><\/p>\n

\n

Marketers have too many core jobs.<\/h4>\n

Marketers are being asked to do too many core jobs at once, making it difficult to achieve quality consistently. And we found that over 30% were doing roles outside of the marketing department.<\/p>\n

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What is the solution?<\/h4>\n
\n

I think one of the marketers said it best \u2013 <\/span>\u201cI want the resources and the time to do my job well, so I can feel proud of what I\u2019ve accomplished for the company.\u201d<\/span><\/p>\n

\n
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 <\/p>\n

We\u2019ve all gone through challenging times; we now need to analyze our marketing departments and make sure we are structuring and supporting them for success \u2013 for marketers and the company.<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” column_structure=”1_2,1_2″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_cta title=”Download the Survey’s Executive Summary” button_text=”Download Summary” _builder_version=”4.27.4″ _module_preset=”default” button_url=”https:\/\/valueofmarketing.com\/sign-up-to-receive-survey-download” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″ background_color=”#f5f2ee” header_text_color=”#3C3C3C” border_radii=”on|15px|15px|15px|15px” border_width_all=”1px” border_color_all=”#dbdbdb” box_shadow_style=”preset3″]<\/p>\n

\"Executive-Summary\"<\/a><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_cta title=”Download the Full Survey of Today’s Marketing Department” button_text=”Download Full Survey” _builder_version=”4.27.4″ _module_preset=”default” button_url=”https:\/\/valueofmarketing.com\/sign-up-to-receive-survey-download” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″ background_color=”#f5f2ee” header_text_color=”#3C3C3C” border_radii=”on|15px|15px|15px|15px” border_width_all=”1px” border_color_all=”#dbdbdb” box_shadow_style=”preset3″ custom_margin=”||53px|||” custom_padding=”||93px|||”]<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

About Us<\/h3>\n

Jennifer and Sara each has over 25 years of marketing leadership experience, specializing in B2B organizations. They met in 2008 in the marketing department of Grant Thornton LLP and discovered a shared passion for quality campaigns that deliver measurable results.<\/p>\n

This survey was carefully designed to capture the comments they consistently heard from marketing colleagues and identify marketing department trends.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” column_structure=”1_2,1_2″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2022\/04\/JMPF_2019_SQ-241w.webp” _builder_version=”4.27.4″ _module_preset=”default” alt=”Jennifer Palmer Farrington” title_text=”JMPF_2019_SQ-241w” align=”center” border_radii=”on|15px|15px|15px|15px” box_shadow_style=”preset3″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Jennifer Palmer Farrington<\/span>
Owner | Marketing Consultant
YourMarketer LLC<\/h5>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2022\/04\/SJT_SQ-235w.webp” _builder_version=”4.27.4″ _module_preset=”default” alt=”Sara Janjigian Trifiro” title_text=”SJT_SQ-235w” align=”center” border_radii=”on|15px|15px|15px|15px” box_shadow_style=”preset3″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Sara Janjigian Trifiro<\/strong><\/span>
President | Founder
SJT Marketing LLC<\/a><\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post body” _builder_version=”4.16″ custom_padding=”5px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n

Give us a call (203) 894-6473 or email us at hello@yourmarketer.com<\/a> to see how we can help your business.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#639ECE” use_background_color_gradient=”on” background_color_gradient_stops=”#639ece 0%|#afc0ce 100%” min_height=”376.8px” custom_margin=”||-54px|||” custom_padding=”1px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-27px|auto||” custom_padding=”5px||0px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” custom_padding=”67px|||||” global_colors_info=”{}”]<\/p>\n

Practical Marketing Advice
From Industry Experts.<\/h3>\n

[\/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”33px” custom_margin=”||5px|||” global_colors_info=”{}”]<\/p>\n

OnMarketing: Tips for Growth<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|600|||||||” text_text_color=”#FFFFFF” text_font_size=”130px” text_line_height=”1em” header_font_size=”130px” global_colors_info=”{}”]<\/p>\n

Sign Up.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” min_height=”360px” custom_margin=”|||-18px||” global_colors_info=”{}”]<\/p>\n

<\/div>\n