{"id":987525543,"date":"2021-09-02T16:46:52","date_gmt":"2021-09-02T16:46:52","guid":{"rendered":"https:\/\/yourmarketer.com\/divi\/?p=987525543"},"modified":"2025-04-17T16:57:18","modified_gmt":"2025-04-17T16:57:18","slug":"creating-or-updating-your-website","status":"publish","type":"post","link":"https:\/\/yourmarketer.com\/divi\/creating-or-updating-your-website\/","title":{"rendered":"Creating or Updating Your Website"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.5) 0%|rgba(0,0,0,0.5) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.5)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.5)&#8221; background_image=&#8221;https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2021\/09\/website-page-709&#215;405-1.png&#8221; 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header_4_3_font_size_last_edited=&#8221;on|phone&#8221; header_5_3_font_size_last_edited=&#8221;on|phone&#8221; header_6_3_font_size_last_edited=&#8221;on|phone&#8221; header_2_4_font_size_tablet=&#8221;22px&#8221; header_3_4_font_size_tablet=&#8221;22px&#8221; header_4_4_font_size_tablet=&#8221;22px&#8221; header_5_4_font_size_tablet=&#8221;22px&#8221; header_6_4_font_size_tablet=&#8221;22px&#8221; header_2_4_font_size_phone=&#8221;18px&#8221; header_3_4_font_size_phone=&#8221;18px&#8221; header_4_4_font_size_phone=&#8221;18px&#8221; header_5_4_font_size_phone=&#8221;18px&#8221; header_6_4_font_size_phone=&#8221;18px&#8221; header_2_4_font_size_last_edited=&#8221;on|phone&#8221; header_3_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_4_font_size_last_edited=&#8221;on|phone&#8221; header_6_4_font_size_last_edited=&#8221;on|phone&#8221; header_2_5_font_size_phone=&#8221;16px&#8221; header_3_5_font_size_phone=&#8221;16px&#8221; header_4_5_font_size_phone=&#8221;16px&#8221; header_5_5_font_size_phone=&#8221;16px&#8221; header_6_5_font_size_phone=&#8221;16px&#8221; header_2_5_font_size_last_edited=&#8221;on|tablet&#8221; header_3_5_font_size_last_edited=&#8221;on|tablet&#8221; header_4_5_font_size_last_edited=&#8221;on|tablet&#8221; header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Today, your business prospects are searching the internet to find solutions to their problems, find vendors to help them, and learn more about other companies.<\/p>\n<p>And whether they learn about your company online or by word-of-mouth, they\u2019re going to review your website before doing business with you.<\/p>\n<p><strong>\u00a0<\/strong>Your website can:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Support your brand<\/li>\n<li>Generate leads<\/li>\n<li>Nurture existing leads<\/li>\n<li>Deliver content<\/li>\n<li>Provide information about your products &amp; services<\/li>\n<li>Communicate with your existing clients<\/li>\n<li>Generate publicity<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;justify&#8221; global_colors_info=&#8221;{}&#8221; header_2_2_font_size_tablet=&#8221;42px&#8221; header_3_2_font_size_tablet=&#8221;42px&#8221; header_4_2_font_size_tablet=&#8221;42px&#8221; header_5_2_font_size_tablet=&#8221;42px&#8221; header_6_2_font_size_tablet=&#8221;42px&#8221; header_2_2_font_size_phone=&#8221;34px&#8221; 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header_4_3_font_size_last_edited=&#8221;on|phone&#8221; header_5_3_font_size_last_edited=&#8221;on|phone&#8221; header_6_3_font_size_last_edited=&#8221;on|phone&#8221; header_2_4_font_size_tablet=&#8221;22px&#8221; header_3_4_font_size_tablet=&#8221;22px&#8221; header_4_4_font_size_tablet=&#8221;22px&#8221; header_5_4_font_size_tablet=&#8221;22px&#8221; header_6_4_font_size_tablet=&#8221;22px&#8221; header_2_4_font_size_phone=&#8221;18px&#8221; header_3_4_font_size_phone=&#8221;18px&#8221; header_4_4_font_size_phone=&#8221;18px&#8221; header_5_4_font_size_phone=&#8221;18px&#8221; header_6_4_font_size_phone=&#8221;18px&#8221; header_2_4_font_size_last_edited=&#8221;on|phone&#8221; header_3_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_4_font_size_last_edited=&#8221;on|phone&#8221; header_6_4_font_size_last_edited=&#8221;on|phone&#8221; header_2_5_font_size_phone=&#8221;16px&#8221; header_3_5_font_size_phone=&#8221;16px&#8221; header_4_5_font_size_phone=&#8221;16px&#8221; header_5_5_font_size_phone=&#8221;16px&#8221; header_6_5_font_size_phone=&#8221;16px&#8221; header_2_5_font_size_last_edited=&#8221;on|tablet&#8221; header_3_5_font_size_last_edited=&#8221;on|tablet&#8221; header_4_5_font_size_last_edited=&#8221;on|tablet&#8221; header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>So why aren\u2019t you giving it the attention it deserves?<\/p>\n<p>Your website is more than just an interactive brochure &#8212; it can convert visitors into prospects and clients. It\u2019s an extension of your brand and an example of the quality of work you do.<\/p>\n<p>Although a website can be a substantial investment, it doesn\u2019t need to be expensive; it just needs to effectively communicate with your market and support your brand. If you develop your website with meaningful content and with some basic audience targeting from the onset, you will set yourself up for success.<\/p>\n<p>Remember, updating your website regularly will keep your target audience engaged and will help with your SEO. You want to update your website with fresh content on a regular basis, especially your homepage.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;13px||28px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; header_text_color=&#8221;#000000&#8243; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#5E5E5E&#8221; header_3_font_size=&#8221;28px&#8221; header_3_line_height=&#8221;1.3em&#8221; header_6_font=&#8221;Montserrat|700||on|||||&#8221; header_6_text_color=&#8221;#E02B20&#8243; header_6_font_size=&#8221;12px&#8221; header_6_letter_spacing=&#8221;2px&#8221; header_6_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; 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header_5_2_font_size_last_edited=&#8221;on|tablet&#8221; header_6_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_3_font_size_tablet=&#8221;34px&#8221; header_3_3_font_size_tablet=&#8221;34px&#8221; header_4_3_font_size_tablet=&#8221;34px&#8221; header_5_3_font_size_tablet=&#8221;34px&#8221; header_6_3_font_size_tablet=&#8221;34px&#8221; header_2_3_font_size_phone=&#8221;28px&#8221; header_3_3_font_size_phone=&#8221;28px&#8221; header_4_3_font_size_phone=&#8221;28px&#8221; header_5_3_font_size_phone=&#8221;28px&#8221; header_6_3_font_size_phone=&#8221;28px&#8221; header_2_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_3_font_size_last_edited=&#8221;on|phone&#8221; header_5_3_font_size_last_edited=&#8221;on|phone&#8221; header_6_3_font_size_last_edited=&#8221;on|phone&#8221; header_2_4_font_size_tablet=&#8221;22px&#8221; header_3_4_font_size_tablet=&#8221;22px&#8221; header_4_4_font_size_tablet=&#8221;22px&#8221; header_5_4_font_size_tablet=&#8221;22px&#8221; header_6_4_font_size_tablet=&#8221;22px&#8221; header_2_4_font_size_phone=&#8221;18px&#8221; header_3_4_font_size_phone=&#8221;18px&#8221; header_4_4_font_size_phone=&#8221;18px&#8221; header_5_4_font_size_phone=&#8221;18px&#8221; header_6_4_font_size_phone=&#8221;18px&#8221; header_2_4_font_size_last_edited=&#8221;on|phone&#8221; header_3_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_4_font_size_last_edited=&#8221;on|phone&#8221; header_6_4_font_size_last_edited=&#8221;on|phone&#8221; header_2_5_font_size_phone=&#8221;16px&#8221; header_3_5_font_size_phone=&#8221;16px&#8221; header_4_5_font_size_phone=&#8221;16px&#8221; header_5_5_font_size_phone=&#8221;16px&#8221; header_6_5_font_size_phone=&#8221;16px&#8221; header_2_5_font_size_last_edited=&#8221;on|tablet&#8221; header_3_5_font_size_last_edited=&#8221;on|tablet&#8221; header_4_5_font_size_last_edited=&#8221;on|tablet&#8221; header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Below is a checklist to help you get started when hiring someone to create or update your website.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px|||||&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_image src=&#8221;https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2021\/09\/CREATE-OR-UPDATE-WEBSITE-1024&#215;588-1.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;CREATE-OR-UPDATE-WEBSITE-1024&#215;588&#8243; module_alignment=&#8221;center&#8221; width=&#8221;80%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||9px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;justify&#8221; global_colors_info=&#8221;{}&#8221; header_2_2_font_size_tablet=&#8221;42px&#8221; header_3_2_font_size_tablet=&#8221;42px&#8221; header_4_2_font_size_tablet=&#8221;42px&#8221; header_5_2_font_size_tablet=&#8221;42px&#8221; header_6_2_font_size_tablet=&#8221;42px&#8221; header_2_2_font_size_phone=&#8221;34px&#8221; header_3_2_font_size_phone=&#8221;34px&#8221; header_4_2_font_size_phone=&#8221;34px&#8221; header_5_2_font_size_phone=&#8221;34px&#8221; header_6_2_font_size_phone=&#8221;34px&#8221; header_2_2_font_size_last_edited=&#8221;on|tablet&#8221; header_3_2_font_size_last_edited=&#8221;on|tablet&#8221; header_4_2_font_size_last_edited=&#8221;on|tablet&#8221; header_5_2_font_size_last_edited=&#8221;on|tablet&#8221; header_6_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_3_font_size_tablet=&#8221;34px&#8221; header_3_3_font_size_tablet=&#8221;34px&#8221; header_4_3_font_size_tablet=&#8221;34px&#8221; header_5_3_font_size_tablet=&#8221;34px&#8221; header_6_3_font_size_tablet=&#8221;34px&#8221; header_2_3_font_size_phone=&#8221;28px&#8221; header_3_3_font_size_phone=&#8221;28px&#8221; header_4_3_font_size_phone=&#8221;28px&#8221; header_5_3_font_size_phone=&#8221;28px&#8221; header_6_3_font_size_phone=&#8221;28px&#8221; header_2_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_3_font_size_last_edited=&#8221;on|phone&#8221; header_5_3_font_size_last_edited=&#8221;on|phone&#8221; header_6_3_font_size_last_edited=&#8221;on|phone&#8221; header_2_4_font_size_tablet=&#8221;22px&#8221; header_3_4_font_size_tablet=&#8221;22px&#8221; header_4_4_font_size_tablet=&#8221;22px&#8221; header_5_4_font_size_tablet=&#8221;22px&#8221; header_6_4_font_size_tablet=&#8221;22px&#8221; header_2_4_font_size_phone=&#8221;18px&#8221; header_3_4_font_size_phone=&#8221;18px&#8221; header_4_4_font_size_phone=&#8221;18px&#8221; header_5_4_font_size_phone=&#8221;18px&#8221; header_6_4_font_size_phone=&#8221;18px&#8221; header_2_4_font_size_last_edited=&#8221;on|phone&#8221; header_3_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_4_font_size_last_edited=&#8221;on|phone&#8221; header_6_4_font_size_last_edited=&#8221;on|phone&#8221; header_2_5_font_size_phone=&#8221;16px&#8221; header_3_5_font_size_phone=&#8221;16px&#8221; header_4_5_font_size_phone=&#8221;16px&#8221; header_5_5_font_size_phone=&#8221;16px&#8221; header_6_5_font_size_phone=&#8221;16px&#8221; header_2_5_font_size_last_edited=&#8221;on|tablet&#8221; header_3_5_font_size_last_edited=&#8221;on|tablet&#8221; header_4_5_font_size_last_edited=&#8221;on|tablet&#8221; header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>6-Steps to Create or Update Your Website<\/h2>\n<h4>STEP 1. CREATE A TIMELINE<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What are your main deadlines? Work backwards from them to create your project timeline giving yourself plenty of leeway since website projects can easily hit snags.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>STEP 2. DETERMINE YOUR WEBSITE&#8217;S NEEDS &amp; FUNCTIONS<\/h4>\n<p>Before you go out and hire a website designer or developer, decide what it is you want your website to accomplish. What is the goal of your website?<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How the site will support online and traditional marketing campaigns.<\/li>\n<li>How the site will help you generate leads, nurture prospects, communicate with your market, process orders, etc.<\/li>\n<li>The information and functionality you believe you\u2019ll need.<\/li>\n<li>Whether a basic design is fine or whether you\u2019ll need something more unique and customized.<\/li>\n<li>Determine whether you want to let clients access their records on the site.<\/li>\n<li>Evaluate other functionality such as search, calculators, video, testimonials, or other capabilities.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>STEP 3. OUTLINE YOUR WEBSITE<\/h4>\n<p>It is important to have a thoughtful approach to navigation from your user&#8217;s perspective. Create an outline starting with your homepage of all the pages and supporting pages, trying to limit the number of clicks it takes a user to find key information.<\/p>\n<h4>STEP 4. DEVELOP YOUR CONTENT<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Determine a preliminary game plan for your internet marketing efforts so that your site can support them.<\/li>\n<li>List the \u201cusers\u201d who will visit your site: new prospects, existing prospects, customers, partners, media, job applicants, vendors, etc.<\/li>\n<li>Develop a list of the information each user wants to find on your site.<\/li>\n<li>Review competitor and other industry sites for additional ideas.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>STEP 5. CREATE YOUR BRAND &amp; LOGISTICAL REQUIREMENTS<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Like your sales literature, your site should convey your brand. Use your regular color palette, fonts and personality traits as much as possible.<\/li>\n<li>Determine who is responsible for website updates and managing the content on the site.<\/li>\n<li>Identify any user guides you would want to have from any vendors going forward once the site is live.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>STEP 6. HIRE QUALITY VENDORS<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Unless you have an in-house web development team, hire quality vendor(s) to handle the design, writing and\/or programming. Carefully review their past work and talk with recent clients to make sure you\u2019re comfortable with their strategy and skills.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post body&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;5px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;19px||7px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<hr \/>\n<p><em>Give us a call (203) 894-6473 or email us at <a href=\"mailto:hello@yourmarketer.com\">hello@yourmarketer.com<\/a> to see how we can help your business.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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