[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Header” _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.5) 0%|rgba(0,0,0,0.5) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.5)” background_color_gradient_end=”rgba(0,0,0,0.5)” background_image=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/04\/Sales-Materials-709×405-1.png” custom_padding=”5vw||0px||false|false” custom_padding_tablet=”120px||||false|false” custom_padding_phone=”80px||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Sales Materials Make an Impact” title_text=”Sales-Materials-709×405″ sticky_enabled=”0″][et_pb_row _builder_version=”4.21.0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _dynamic_attributes=”content” header_font=”||||||||” header_text_align=”left” header_font_size=”60px” header_2_font_size=”80px” header_3_font_size=”80px” header_4_font_size=”80px” header_5_font_size=”80px” header_6_font_size=”80px” background_layout=”dark” max_width=”801px” custom_margin=”||10px||false|false” header_font_size_tablet=”64px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”42px” header_3_font_size_phone=”34px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”42px” header_4_font_size_phone=”34px” header_4_font_size_last_edited=”on|phone” header_5_font_size_tablet=”42px” header_5_font_size_phone=”34px” header_5_font_size_last_edited=”on|phone” header_6_font_size_tablet=”42px” header_6_font_size_phone=”34px” header_6_font_size_last_edited=”on|phone” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” background_layout=”dark” max_width=”500px” min_height=”117px” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post Body” _builder_version=”4.16″ custom_padding=”||5px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”14px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ header_2_font=”||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”25px” header_2_line_height=”1.2em” custom_margin=”|-41px||||” hover_enabled=”0″ header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_padding=”8px||17px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”17px” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]<\/p>\n
It is critical to have outstanding materials when selling B2B products and services. They reinforce your brand identity and brand message, and when done well, can create a positive, long-lasting impression on your targets and prospects.<\/p>\n
Sales materials include:<\/p>\n
When done well, your materials should align with your sales process<\/strong>. Your content should answer a prospect\u2019s question at each step of the sales process<\/strong>, allowing them to quickly understand and absorb your information so they can move on to the next stage in the sales process.<\/p>\n The goal is to lead the prospect to pre-qualify your firm<\/strong> as one they wish to speak with and do business \u2013 demonstrating your expertise by answering their key questions<\/strong> with your materials.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/04\/Sales-Materials-Process-255×300-1.png” alt=”Three Steps to Making an Impact With Your Sales Materials” title_text=”Sales-Materials-Process-255×300″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ align=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||28px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_text_color=”#000000″ header_3_font=”||||||||” header_3_text_color=”#5E5E5E” header_3_font_size=”28px” header_3_line_height=”1.3em” header_6_font=”Montserrat|700||on|||||” header_6_text_color=”#E02B20″ header_6_font_size=”12px” header_6_letter_spacing=”2px” header_6_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center” hover_enabled=”0″ header_3_font_size_tablet=”34px” header_3_font_size_phone=”28px” header_3_font_size_last_edited=”on|phone” header_6_font_size_tablet=”42px” header_6_font_size_phone=”34px” header_6_font_size_last_edited=”off|phone” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”15px||9px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”17px” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]<\/p>\n When done well, your materials can help you move prospects along the sales process quickly<\/strong>, bringing them a step closer to choosing to work with you.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post body” _builder_version=”4.16″ custom_padding=”5px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nThree Steps to Making an Impact with Your Sales & Marketing Materials<\/h2>\n
STEP 1. LIST OUT YOUR SALES PROCESS FOR EACH OF YOUR PRODUCTS\/SERVICES<\/h4>\n
\n
\n
STEP 2. REVIEW YOUR EXISTING MATERIALS<\/h4>\n
\n
\n
STEP 3. CREATE NEW MATERIALS<\/h4>\n
\n
\n
\n