- \n
- \n
- \n
- Series of email messages<\/li>\n
- Surveys<\/li>\n
- Articles and blogs<\/li>\n
- Infographics<\/li>\n
- Video and\/or audio messages<\/li>\n
- Social media posts<\/li>\n
- Search, banners, retargeting and other digital advertising<\/li>\n
- Public relations – quotes by reporters<\/li>\n
- Direct mail<\/li>\n
- Telemarketing<\/li>\n
- Podcasts and webcasts<\/li>\n
- Trade shows and events<\/li>\n
- Print, radio and other \u201ctraditional\u201d types of media<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”17px” text_line_height=”1.9em” custom_padding=”1px|||||” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″ custom_margin=”-2px|||||”]
With solid planning, a spash of creativity and a serious focus on measurement, you\u2019ll be in a strong position for success.<\/span><\/p>\n
<\/span><\/p>\n
Quantify your goals and set up a plan<\/h4>\n
- \n
- \n
- \n
- Plan your campaigns to meet your revenue goal.<\/strong> It\u2019s always best to start with your firm\u2019s annual goals and develop your campaigns to meet those numbers. For example, if you\u2019re trying to generate 100 new clients, based on your average project size and conversion rate, figure out how many leads you\u2019ll need and when you\u2019ll need them and design your marketing campaigns to generate those leads throughout the year.<\/li>\n
- Think about how you\u2019ll use your different marketing tools.<\/strong> For example, your sales team may be able to generate 30% of your leads through prospecting; the rest may come from telemarketing, email, direct mail, search marketing, webcasts, trade shows and more. Segment your audience and determine which marketing campaigns are the most effective for each group.<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”16px||21px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/04\/Tracking-MarketingCampaigns-1024×627-1.png” alt=”Steps for Tracking Marketing Campaigns” title_text=”Tracking-MarketingCampaigns-1024×627″ _builder_version=”4.27.4″ _module_preset=”default” width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||28px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_text_color=”#000000″ header_3_font=”||||||||” header_3_text_color=”#5E5E5E” header_3_font_size=”28px” header_3_line_height=”1.3em” header_6_font=”Montserrat|700||on|||||” header_6_text_color=”#E02B20″ header_6_font_size=”12px” header_6_letter_spacing=”2px” header_6_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center” hover_enabled=”0″ header_3_font_size_tablet=”34px” header_3_font_size_phone=”28px” header_3_font_size_last_edited=”on|phone” header_6_font_size_tablet=”42px” header_6_font_size_phone=”34px” header_6_font_size_last_edited=”off|phone” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]
Marketing campaigns generate and nurture prospects, sell to a specific channel, or market to existing clients.<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”15px||9px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”17px” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]
6-KEY STEPS TO A SUCCESSFUL MARKETING CAMPAIGN:<\/strong><\/h3>\n
1. Generate campaign ideas and strategies<\/h4>\n
- \n
- \n
- \n
- Identify the business goals for the campaign<\/strong> and determine the firm’s services the campaign will highlight.<\/li>\n
- Evaluate ideas and marketing activities:<\/strong> traditional sales activities, internet marketing, telemarketing, direct mail, email, public relations and more.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- \n
- <\/ul>\n<\/li>\n<\/ul>\n
- \n
- \n
- Who is your campaign going to benefit? <\/strong>With more specific targeting, you can speak more directly to the prospect and raise your response rates in the process. This is where you determine which audience segment each marketing campaign targets. Prospects should receive a different campaign than your clients. Each industry group requires tailoring to the message since they will have different needs for your services.
\n![\"Delivery](\"https:\/\/yourmarketer.com\/wp-content\/uploads\/2020\/05\/Message-Delivery-765x1024.png\")
<\/strong><\/h3>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n3. Deliver one or two key messages with a powerful call-to-action<\/h4>\n
- \n
- \n
- \n
- Keep it simple.<\/strong> If you include every detail about your firm and its services, it\u2019s easy for prospects to become overwhelmed and move on. Stick to one or two key messages that you want them to remember and include a powerful call-to-action you can track. Think about how your campaign is moving a prospect one step at a time through your awareness and sales funnel.<\/li>\n
- Be creative<\/strong> — your market is bombarded with messages daily, so your campaign needs to be interesting to grab their attention and engage them.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n
- <\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”17px” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]
- \n
- \n
- Establish how you\u2019ll measure each campaign.<\/strong> If there are variables you can\u2019t measure, decide how you will account for those results.<\/li>\n
- Identify how you\u2019ll capture the data you\u2019ll need<\/strong> \u2013 unique phone numbers, unique URLs, etc.<\/li>\n
- Connect your data to your sales pipeline,<\/strong> so you are able to see true ROI on your campaigns. Anything less is nonsense.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
5. Plan your delivery of services<\/h4>\n
- \n
- \n
- \n
- Time to make sure everyone is on board and understands their part.<\/strong> Your fulfillment processes can help or hurt your close rate, so make sure you outline your requirements. For example, if you\u2019re running a campaign where prospects request a software demo and your partners don’t deliver the demo timely, your prospects may lose interest.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
6. Continually test and improve<\/h4>\n
Even for small campaigns, you can evaluate and test your ad, copy, list or other factors before you spend your entire budget.<\/p>\n
- \n
- \n
- \n
- Choose a subset of your list for A\/B testing of two versions<\/strong> of an ad and choose the best one for rollout. Then you can test a second variable against the winner in the first test.<\/li>\n
- Keep the testing cycle going and track your results over time.<\/strong> You\u2019ll improve your response rates and return on investment.<\/li>\n
- Determine what was successful in the campaign so you can resuse it<\/strong> for a different segment or industry population at your firm.<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post body” _builder_version=”4.16″ custom_padding=”5px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]
\n - Keep the testing cycle going and track your results over time.<\/strong> You\u2019ll improve your response rates and return on investment.<\/li>\n
- Choose a subset of your list for A\/B testing of two versions<\/strong> of an ad and choose the best one for rollout. Then you can test a second variable against the winner in the first test.<\/li>\n
- \n
- Time to make sure everyone is on board and understands their part.<\/strong> Your fulfillment processes can help or hurt your close rate, so make sure you outline your requirements. For example, if you\u2019re running a campaign where prospects request a software demo and your partners don’t deliver the demo timely, your prospects may lose interest.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Identify how you\u2019ll capture the data you\u2019ll need<\/strong> \u2013 unique phone numbers, unique URLs, etc.<\/li>\n
- Establish how you\u2019ll measure each campaign.<\/strong> If there are variables you can\u2019t measure, decide how you will account for those results.<\/li>\n
4. Plan to measure<\/h4>\n
If you don’t measure your marketing campaigns, you can’t succeed. You need to know what worked and what didn’t work.<\/p>\n
- \n
- Be creative<\/strong> — your market is bombarded with messages daily, so your campaign needs to be interesting to grab their attention and engage them.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n
- Keep it simple.<\/strong> If you include every detail about your firm and its services, it\u2019s easy for prospects to become overwhelmed and move on. Stick to one or two key messages that you want them to remember and include a powerful call-to-action you can track. Think about how your campaign is moving a prospect one step at a time through your awareness and sales funnel.<\/li>\n
- \n
- Who is your campaign going to benefit? <\/strong>With more specific targeting, you can speak more directly to the prospect and raise your response rates in the process. This is where you determine which audience segment each marketing campaign targets. Prospects should receive a different campaign than your clients. Each industry group requires tailoring to the message since they will have different needs for your services.
2. Target your audience<\/h4>\n
- \n
- \n
- Evaluate ideas and marketing activities:<\/strong> traditional sales activities, internet marketing, telemarketing, direct mail, email, public relations and more.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Identify the business goals for the campaign<\/strong> and determine the firm’s services the campaign will highlight.<\/li>\n
- Think about how you\u2019ll use your different marketing tools.<\/strong> For example, your sales team may be able to generate 30% of your leads through prospecting; the rest may come from telemarketing, email, direct mail, search marketing, webcasts, trade shows and more. Segment your audience and determine which marketing campaigns are the most effective for each group.<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”16px||21px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yourmarketer.com\/divi\/wp-content\/uploads\/2025\/04\/Tracking-MarketingCampaigns-1024×627-1.png” alt=”Steps for Tracking Marketing Campaigns” title_text=”Tracking-MarketingCampaigns-1024×627″ _builder_version=”4.27.4″ _module_preset=”default” width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||28px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_text_color=”#000000″ header_3_font=”||||||||” header_3_text_color=”#5E5E5E” header_3_font_size=”28px” header_3_line_height=”1.3em” header_6_font=”Montserrat|700||on|||||” header_6_text_color=”#E02B20″ header_6_font_size=”12px” header_6_letter_spacing=”2px” header_6_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center” hover_enabled=”0″ header_3_font_size_tablet=”34px” header_3_font_size_phone=”28px” header_3_font_size_last_edited=”on|phone” header_6_font_size_tablet=”42px” header_6_font_size_phone=”34px” header_6_font_size_last_edited=”off|phone” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]
- Plan your campaigns to meet your revenue goal.<\/strong> It\u2019s always best to start with your firm\u2019s annual goals and develop your campaigns to meet those numbers. For example, if you\u2019re trying to generate 100 new clients, based on your average project size and conversion rate, figure out how many leads you\u2019ll need and when you\u2019ll need them and design your marketing campaigns to generate those leads throughout the year.<\/li>\n
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