Competitive positioning is about defining how you\u2019ll \u201cdifferentiate\u201d your offering and create value for your market. <\/strong>It\u2019s about carving out a spot in the competitive landscape and focusing your company to deliver on that strategy.<\/p>\n <\/p>\n Your competitive positioning strategy is the foundation of your entire business \u2013 it\u2019s the first thing you do if you\u2019re launching a new service, if you\u2019re expanding your business, or looking for a new edge.<\/p>\n <\/p>\n <\/p>\n Market profile <\/strong>\u2013 size, competitors, stage of growth<\/p>\n <\/p>\n Client segments <\/strong>\u2013 groups of prospects with similar wants and needs<\/p>\n Competitive analysis <\/strong>\u2013 strengths, weaknesses, opportunities and threats in the landscape<\/p>\n <\/p>\n <\/p>\n Positioning strategy <\/strong>\u2013 how you\u2019ll position your offering to focus on opportunities in the market.<\/p>\n <\/p>\n Value proposition <\/strong>\u2013 the type of value you\u2019ll deliver to the market. There are three core types of value that a company can deliver:<\/p>\n Determine which one you\u2019re best equipped to deliver; your decision is your \u201cvalue proposition.\u201d<\/p>\n <\/p>\n When your market sees how you are different then your competition, it is easier to generate new prospects and guide them down the path to becoming a client.”<\/p>\n <\/p>\n Without differentiating yourself, it takes more time and money to show your prospects why they should choose you – as a result – you often end up competing on price. This is a tough position to sustain over the long term and ends up being a race to the bottom.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post body” _builder_version=”4.16″ custom_padding=”5px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Good strategies include:<\/strong><\/h4>\n
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Competitive positioning is about defining how you\u2019ll \u201cdifferentiate\u201d your offering and create value for your market.<\/strong><\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”17px” text_line_height=”1.9em” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_text_align=”justify” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet” sticky_enabled=”0″]
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