{"id":987525229,"date":"2022-04-22T20:13:00","date_gmt":"2022-04-22T20:13:00","guid":{"rendered":"https:\/\/yourmarketer.com\/divi\/?p=987525229"},"modified":"2025-04-10T20:43:56","modified_gmt":"2025-04-10T20:43:56","slug":"rethinking-marketing-2022","status":"publish","type":"post","link":"https:\/\/yourmarketer.com\/divi\/rethinking-marketing-2022\/","title":{"rendered":"Rethinking Marketing: 2022 Finds Pandemic Increased Workload, Reduced Departmental Resources"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ custom_padding=”||32px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}” custom_padding=”||30px|||”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”||||||||” header_font_size=”50px” header_6_font=”Roboto Condensed|||on|||||” header_6_text_color=”#0073CF” header_6_font_size=”22px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” max_width=”863px” module_alignment=”center” custom_margin=”||19px||false|false” custom_padding=”|||0px|false|false” header_6_font_size_tablet=”16px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|phone” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]
Press Release<\/h6>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ header_font=”Work Sans|600|||||||” header_text_color=”#3C3C3C” header_font_size=”50px” header_line_height=”1.1em” hover_enabled=”0″ header_font_size_tablet=”60px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

Rethinking Marketing: 2022 Finds Pandemic Increased Workload, Reduced Departmental Resources<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ custom_padding=”13px||15px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Survey results found 52% of marketers felt the pandemic left the department with more work and less resources.<\/span><\/h3>\n

<\/strong><\/p>\n

26 April 2022 \u2013 New York, New York<\/strong><\/p>\n

SJT Marketing LLC and YourMarketer LLC jointly released\u00a0<\/span>Rethinking Marketing: 2022 a Survey of Today\u2019s Marketing Department.\u00a0<\/span><\/em>Performed in the closing months of 2021, the survey found that Marketing departments in the U.S., across industries, experienced major changes during the pandemic, drastically modifying their strategies under pressure from reduced headcount and budgets.<\/p>\n

The survey found that 34% of 71 respondents were responsible for roles outside the marketing department, in addition to their marketing job, which caused inefficiency in resource use around finding and building a loyal client base. 59% of marketers are handling over 5 core job responsibilities, making it difficult to maintain high level performance and meet the expectations of key stakeholders.<\/p>\n

\"Number<\/p>\n

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Said CEO of YourMarketer Jennifer Palmer Farrington, \u201cWe wanted to put into numbers what we were hearing from our marketing colleagues regarding changes in their departments. We were concerned to find that 81% of marketers felt both that their workload had increased due to the pandemic, and that 43% saw their budgets cut.\u201d<\/p>\n

\"During<\/p>\n

Highlights from the survey:<\/strong><\/p>\n